Sometimes, the greatest validation for a web project doesn’t come from an official jury, but from the people who simply open the site on their phones while on the go - looking for a specific product or piece of information.

This year’s "BG Web Awards" competition brought us two awards based on the public vote - awards we particularly value because they demonstrate that our work delivers real-world results for actual users:

• 1st place in the "Small Online Store" category for Avendra Pharma (avendrapharma.com)

• 3rd place in the "Product Website" category for our project for MacuShield (macushieldbg.com)

How do you win the public vote in the pharmaceutical sector?

When building a digital store for health and pharmaceuticals, there is no room for experiments with superfluous animations or complex navigation. Users arrive with a specific goal in mind; they expect reliability, speed, and a logical path to completing an order.

For Avendra Pharma, we focused precisely on this: a clean structure, a predictable user experience (UX), and a sense of stability. The fact that users themselves voted us into first place in this category is the strongest possible proof that the site meets these requirements without compromise. When an end user never has to wonder where to click, you know you’ve done your job well.

MacuShield: When a website speaks the user’s language

The project for MacuShield (macushieldbg.com), meanwhile, served as an exercise in how to present a specialized health product within a digital environment. The goal was to ensure that the information provided didn't feel heavy, and that the design supported the content without overwhelming it.

We combined a solid technical foundation, a precise SEO structure, and a well-organized interface. Securing third place in the "Product Website" category is a fantastic recognition of the entire team's efforts to make the product as accessible and easy to understand as possible online.

The people behind the projects

Ultimately, websites aren't created by algorithms; they are built by people who spend hours discussing details that 99% of users might not consciously notice - yet will perceive on a subconscious level.

We would like to thank the teams at Avendra Pharma and MacuShield for their trust and for giving us the freedom to develop these projects in the way we believed was best.

And, of course, a big thank you to the team at spreadit. Every accolade is simply the result of our refusal to compromise on the quality of the work that bears our name. Onward and upward.