It’s 2026, and we’re pretty sure you’ve watched animated explainers at least a few times already. But did you know they’re particularly effective in banking and finance campaigns?

You’ve probably seen some of them without even realizing it - maybe a short animation showing how to use your new banking app, or a video giving investment advice with animated graphs and charts. Or perhaps you’ve stared at the monitor in a bank branch while waiting your turn, watching a looping video on how to use the ATM or the new chatbot feature in your banking app. Yes, we know - it’s happened to us too.

Why Animated Infographics Work So Well in Finance

Video infographics have become a powerful communication tool in the banking and finance sectors - and for good reason. These industries handle complex, data-heavy, and highly regulated information. Their communication must be clear, trustworthy, and engaging at the same time.

Banks and financial institutions constantly need to educate users, announce updates, and explain products, terms, or digital features - all while keeping things formal and on-brand.

That’s exactly where animated infographics shine: they simplify complexity, humanize abstract topics, and keep audiences watching until the end.

In this article, we’ve gathered some of the most successful and notable examples of animated video content in the banking and finance world - showing why these videos were made, what impact they had, and how you can benefit from this format too.

1. PayPal

Originally founded in 1998, PayPal turned into what we know today by the early 2000s. Back then, the company had to educate consumers about a completely new way to send and receive money online. Of course, they approached the task with precision and innovation as animated explainer videos became the perfect solution - short, visual, and trustworthy. Early PayPal animations introduced millions of people to online payments, helping the company gain credibility and grow exponentially.

Fast-forward to today, and PayPal still leverages animation - even using it to announce its recent (and somewhat controversial) partnership with OpenAI. Bold, right?

2. Binance

Binance is the perfect brand to illustrate the strengths of explainer animated video content, encompassing all the characteristics of a brand that can benefit from infographic videos - innovation, technology, transparency. Binance embraces animation as both a teaching tool and a branding device. This example shows how an animated video can not only inform, but can also inspire, engage, and impress. But of course, Binance also use animated videos to explain and educate - like this animated explainer on dual investment. They even have a whole playlist in their YouTube channel including tens of videos that combine real people on-screen with animated visuals and scenes that help visualize complex financial topics and concepts.

3. Bravos Research

Bravos Research is an investment research firm that provides data-driven insights and strategies for navigating financial markets. Formerly known as Game of Trades, the company had to rebrand due to a legal dispute with HBO, but doubled down on content - and it worked. Its success is fully driven by its super successful YouTube channel that has generated more than 70 million views! And they did it only through explainer animated videos analyzing financial markets through simple but engaging animated graphs and charts. Topics include Index funds analysis and Cryptocurrency trends predictions.

4. OTP Group

Operating across 11 countries, OTP Group shows how traditional banking can thrive with modern communication. Their example is crucial, because it shows how a traditional bank can benefit from animated videos.

Over the years, OTP Group has used infographic videos to explain most of its services and consumer-related updates, such as using its mobile app, mortgage plans, virtual POS functionalities for businesses, or even social campaigns. Their approach to video content as a way to communicate important information to customers is an amazing example of a success story on how to integrate explainer animated video content in the banking industry. And we at spreadit creative agency have proudly contributed to this.

5. South Indian Bank

The South Indian Bank is a private sector bank that doesn’t fall short on the Indian tendency to use creative production successfully (and I’m not referencing Bollywood… only). The bank has successfully produced and distributed animated videos numerous times reaching massive viewership numbers and gaining impressive traction by doing so. Their most iconic animated video campaign so far has gained over a million views across all platforms and has generated impressive engagement across audiences. 

Those were the top 5 examples of explainer animations used in the banking and finance industries, although we felt the need to also mention Kurzgesagt’s campaign explaining the banking system which also proves this type of content’s ability to inform and engage audiences in an unprecedented way.

If you found this post useful, make sure to follow our Newsletter for more valuable insights, or even reach out to us to discuss how your banking or financial institution can benefit from the perks that animated video content can provide.